Pitch You Ideas (U21: P4, M3)

Learning outcome 3 (Unit 21) - Be able to pitch ideas on a proposed media product and respond to questions (P4 and M3)

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Final pitch: https://drive.google.com/open?id=16A3aeDxJwAB_lOWeYWpnBnr7k9hoVSRg

Apologies for not embedding this in - Blogger wouldn't allow me to do so.

Final copy used for pitch:

Main pitch Feedback:

• Good name with rational
• Good use of a different font for masthead
• Distressed look to masthead font (Fill in gaps in font)
• Masthead looked like it said PAGE not PACE
• Change background colour
• Keep masthead contained and "Put it in a box"
• Consider branding
• Is weekly magazine sustainable for the content
• Arguably not enough content for weekly magazine to be high quality
• Narrow focus geographically not all rap artists will be in England each week
• Have a print version every monthly and an updated website/app. (Form of branding the monthly Hard copies
• Good USP that leads into the whole website idea
• USP not clear in presentation (Make it a big thing)
• Games idea not fit for primary demographic
• Put further thought into games before promoting it
• Put games idea on website not in hard copy

Main pitch Feedback:

• Good name with rational

From this feedback I understood that the name of my magazine was good and fit with the style of magazine.

• good use of a different font for masthead

From this feedback I understood that my use of a different style of masthead to what the industry professional usually saw was a good way to differentiate my product. 

• Distressed look to masthead font (Fill in gaps in font).

From this feedback I understood that my masthead needed to be edited in photoshop to make it seem as if it has less of a distressed look. This will make my magazine look more professional and presentable which could entice other demographics to read it such as older people who perhaps liked rap when they were younger. 

• Masthead looked like it said PAGE not PACE

From this feedback I understood that my masthead was not very clear and would need to be edited in photoshop in order to make it more clear and also to fix the gaps between each letter because it is currently uneven. 

• change background colour

From this feedback I understood I needed to change the background colour of my magazine to make my bright text and images pop out more and stand out to a potential customer more. 

• keep masthead contained and "Put it in a box"

From this feedback I understood I needed to keep my masthead contained and putting it in a box will allow for it to stand out more against the other things going on in the front cover making it easily recognisable to consumers.

• consider branding

From this feedback I understood that I need to consider the branding of my magazine and how I will brand it in order to make it a well known staple in the industry. One way I could advertise my magazine is by having a large social media presence because my audience is predominantly young people who will all have social media. 

• is weekly magazine sustainable for the content

From this feedback I understood that changing my magazine at some point to weekly paper editions would be a bad idea because it would bring down the quality of my editions and might mean I run out of content and would need to recycle old content to keep my magazine running which would lead to readers getting bored and uninterested and eventually stop buying the magazine.

• narrow focus geographically not all rap artists will be in England each week

From this feedback I understood that because my magazine will need to be based around North London in some way that it might be hard for me to work with a lot of different artists as my content might then be considered as less based on North London and more international which therefore breaks the clients brief. 

• have a print version every monthly and an updated website/app. (Form of branding the monthly hard copies

From this feedback I understood that having a monthly print magazine would be the best way to sustain a high quality magazine rather than dropping to weekly edition. However to keep readers attention I will also now set up a website to go along with the hard copies that will be updated daily with all the latest news and exclusive content readers could ever want. This would also then mean I can advertise my hard copies through the website by promoting to new customers who might have clicked on the website to read about a certain story. 

• good USP that leads into the whole website idea

From this feedback I understood that my USP, of connecting the readers and artists, is a key way for me to attract consumers and artists to work with in order to maintain the level of output that would be expected from the readers. 

• USP not clear in presentation (Make it a big thing)

From this feedback I understood that I need to make my USP a more predominant thing in my presentation. This is because it is a really good idea that can persuade people to read the magazine so therefore in order to maximise its effectiveness I should talk about it more in my presentation. 

• Games idea not fit for primary demographic

From this feedback I understood that the primary audience of my magazine wouldn't necessarily like the games being put in the magazine and might make them associate the magazine with a younger feel to it and perhaps too immature for them. 

• Put games idea on website not in hard copy

From this feedback I understood that if I put the games on the website rather than the hard copies then it will attract another kind of demographic to visit the website further increasing its traffic and gives me more people to promote the hard copies to.